The study of Conception and Design deals with »integrated communication design«. Holistic communication solutions are worked on and implemented corresponding to different media. An important objective is implementing complex, socially relevant themes into visual – and also verbal – messages in such a way that content is conveyed and understood. Since text and image work together here, close creative cooperation with the courses in Language and Deisgn is essential. Project content is created partly by the needs of the commissioning companies, and partly derived from relevant time themes. The superordinate request is the responsible communication of social processes. Within the framework of the project, the students develop their own visual language, their own typographic and graphically aesthetic atmosphere both in research-experimental and systematic-strategic terms. All the media of Communication Deisgn are at the students’ disposal.